Czech Company Home Credit Going East. What Will Its Destiny Be?

Anna Sochova
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Home Credit, which is part of PPF Group, owned by Czech billionaire Petr Kellner is getting ready for a huge leap. The non-banking company is originally based in the Czech Republic, whose specialization is consumer financing. A few years ago, this company set footing in the Asian market. It managed acclimatization and customization in specific foreign conditions. Recently, Home Credit operates not only in its homeland region of central European states but also in other parts of the globe. The association is functioning in countries such as China, Kazakhstan, Russia, India, Indonesia, Vietnam, and the Philippines.

The company recently applied for approval to trade its stocks in the fourth biggest world stock market in Hong Kong, China. According to Reuters, if everything will go exactly according to plan, Home Credit should be able to enter the stock exchange by autumn. The future of the whole project depends not only on the decisions of Home Credit itself and the Hong Kong Stock Exchange, but also on market factors and economic development. 

Initial public offering (IPO) is being prepared presently. In consonance with official PPF estimates mentioned by Czechcrunch, the firm could potentially gain around a billion USD, which converts to almost 23 billion CZK. In keeping with Investopedia, the transition from a private to a public company can be an important time for private investors to fully realize gains from their investment.

Citigroup, HSBC, and Morgan Stanley were commissioned to prepare an IPO for the HCBV (Home Credit B.V.) entry. These banking giants have many years of experience with similar actions. Morgan Stanley, for example, was behind the successful Facebook stock market entrance.

Home Credit is properly prepared for the challenging transaction, according to the Czech Press Office, its income exceeded 10 billion CZK last year. Despite the promising prospects, the majority share owner of the company, Petr Kellner, stays vigilant. In the case of a downturn in the economy, the project can be stopped. The whole situation will be monitored and regulated internally, depending on the progress of Czech-China relations; which is logically the key factor of the profitable goal of Home Credit in the Hong Kong Stock Exchange.

Overall, pursuant to recent movements, the major interest of the Czech financial company is gradually moving to the East. As reported by the PPF Group Annual Report 2017, in China the company earns large profits, but also face the largest risk. 

PPF does not rely only on Eastern markets, its interests are also channeled from the south and west. However, trying to succeed in Germany, Hungary, Bulgaria, Montenegro, and Serbia is not as heavily prioritized in comparison to their expansion into Asian markets.

References:

Muller, R. and Tam, F. (2019). Consumer lender Home Credit plans more than $1 billion Hong Kong float. [online] reuters.com. Available at: https://www.reuters.com/article/us-home-credit-ipo/consumer-lender-home-credit-plans-more-than-1-billion-hong-kong-float-idUSKCN1UA151

Czech Press Office (2019). Home Credit plánuje nabídnout akcie na burze v Hongkongu | ČeskéNoviny.cz. [online] Ceskenoviny.cz. Available at: https://www.ceskenoviny.cz/zpravy/home-credit-planuje-nabidnout-akcie-na-burze-v-hongkongu/1777548

Hayes, A. (2019). Learn About Initial Public Offerings (IPOs). [online] Investopedia. Available at: https://www.investopedia.com/terms/i/ipo.asp

Vaclav Bedrich (2019). Home Credit Kellnera a Šnejce chystá jeden z největších českých vstupů na burzu. Získat chce miliardu dolarů. [online] Available at: https://www.czechcrunch.cz/2019/07/home-credit-kellnera-a-smejce-chysta-jeden-z-nejvetsich-ceskych-vstupu-na-burzu-ziskat-chce-miliardu-dolaru/

Kellner, P. (2019). PPF Group Annual Report 2017. [online] Ppf.eu. Available at: https://www.ppf.eu/files/ppf-vz2017-eng-web.pdf

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